10 Statistical Trends: Why Checkedit.ai is Essential for Modern Compliance
Source: ABAC
The "Risk Gap" is Widening
The Trend: Brands are cutting back on manual pre-vetting, but complaints are rising.
The Stat: In 2023 and 2024, pre-vetting requests dropped to ~2,770 (down from a peak of 3,397 in 2022), yet complaints spiked to 215 in 2024 (up from 126 in 2022).
Checkedit.ai advantage: Brands are checking less to save money, but getting caught more. Checkedit.ai closes this 'Risk Gap' by offering unlimited, cost-effective pre-checks so you never have to gamble on compliance.
The "Rejection" Constant
The Trend: Despite industry training, the rate of ads failing initial checks remains stubbornly high.
The Stat: For the last 4 years, the rejection rate has hovered between 13% and 15%, meaning roughly 350–500 marketing assets are blocked every year (e.g., 501 rejected in 2021, 355 rejected in 2024).
Checkedit.ai advantage: Human error is inevitable—1 in 7 ads will fail. Checkedit.ai catches these errors instantly before they become rejected submissions or costly delays.
The 50/50 Panel Risk
The Trend: If a consumer complaint reaches the adjudication panel, your odds of losing are getting worse.
The Stat: In 2024, 51% of determinations were upheld as breaches (60 out of 117), compared to 47% in 2020.
Checkedit.ai advantage: Facing the panel is a coin flip you don't want to take. The only winning move is prevention. Checkedit.ai ensures you stay out of the hearing room entirely.
Digital is the Primary Battlefield
The Trend: Digital and Social Media continue to dominate as the single biggest source of complaints and breaches.
The Stat: In 2021, digital marketing was the "largest source of complaints by a significant margin," and by 2024, ABAC launched specific "proactive audits" targeting social media age-gating and content.
Checkedit.ai advantage: Digital moves too fast for slow manual checks. Checkedit.ai is built for the speed of social, scanning your digital assets in seconds, not days.
The Rise of "Proactive" Policing
The Trend: The regulator is no longer waiting for complaints; they are actively hunting for non-compliance.
The Stat: In 2022 and 2024, ABAC commissioned independent "random compliance audits" of social media and age-gating controls to catch issues brand-side.
Checkedit.ai advantage: The regulator is using tools to scan you. Shouldn't you use tools to scan yourself? Checkedit.ai gives you the same proactive power.
The "Guilty Plea" Speed Trap
The Trend: Brands are increasingly forced to admit guilt quickly to avoid public hearings.
The Stat: In 2024, 10 breaches were resolved on an 'expedited' basis—meaning the brand accepted the breach and pulled the ad immediately to avoid a full panel ruling.
Checkedit.ai advantage: Expedited breaches are just 'damage control.' Real protection is catching the issue before upload. Checkedit.ai is your pre-upload safety net.
The "Complexity" Surge
The Trend: New categories and channels are confusing marketers, leading to more errors.
The Stat: The 2021 report cited a "surge" in workload due to new delivery methods (apps/at-home), and 2024 introduced a new "Sponsorship Best Practice Guide" to address confusion in that area.
Checkedit.ai advantage: As rules for sponsorships and apps get more complex, human teams struggle to keep up. Checkedit.ai's AI is constantly updated to handle the complexity for you.
The "Non-Signatory" Reality
The Trend: Even brands that aren't legally bound by ABAC are paying for checks because the reputational risk is too high.
The Stat: Consistently, ~17–18% of all pre-vetting requests (2020–2023) come from non-signatory brands.
Checkedit.ai advantage: Compliance isn't just for the big players; it's a universal safety standard. Checkedit.ai makes enterprise-grade compliance accessible to every agency and boutique brand.
The "Pull Down" Mandate
The Trend: A breach almost always equals wasted media spend.
The Stat: In virtually 100% of upheld cases from 2020–2024 (e.g., 60 cases in 2024), the outcome was an order to "withdraw or modify" the marketing material.
Checkedit.ai advantage: A breach isn't a fine; it's a 'delete' button on your campaign investment. Use Checkedit.ai to protect your media budget.
The Volume Overload
The Trend: The sheer volume of assets requiring review hit a ceiling that human teams are struggling to manage.
The Stat: Pre-vetting volume hit a historic peak of 3,397 requests in 2022, and despite the drop in 2024, the 5-year average remains significantly higher than the pre-2020 era.
Checkedit.ai advantage: The volume of content we produce has exploded, but compliance teams haven't grown. Checkedit.ai provides the scalable bandwidth your team is missing.